Our carbon labelling is all wrong. Google flights and other services will communicate to you the emissions associated with your flight, but the average person has zero grounding in what that actually means for people or the planet. We are trying to change that tools that help you identify the human impact of your consumption. A flight from London - Denver equates to taking 1.5 minutes off someones life due to heat stress alone, and 1 kg of steak strips 31 seconds off someone elses. Does that leave a bad taste in your mouth?